Alberta doctors association warns measles will rise, ramped-up health campaign needed

As the number of measles cases in Alberta continues to rise, the organization representing its doctors says the government needs to ramp up public messaging and prevention.In its latest numbers posted Friday, the provincial government reported 137 total cases since March, exceeding the most recent high of 123 cases reported in the province 25 years ago.Alberta Medical Association president Dr. Shelley Duggan said the numbers suggest that within weeks, that count could skyrocket to more than 1,000.