Hey, parents: Advertisers could be using mobile games to build profiles about your kids | Unpublished
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Source Feed: CBC News - Canada
Publication Date: March 7, 2025 - 04:00

Hey, parents: Advertisers could be using mobile games to build profiles about your kids

March 7, 2025
A Marketplace investigation has pulled back the curtain on how some mobile games, which seem to attract children, use loopholes in rules protecting kids’ data — allowing marketers to build advertising profiles tailored to them, which can then be more effective at influencing their behaviour.


Unpublished Newswire

 
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