Report shows that 60% of Canadians see improved perception of women’s sport

New data on the explosive growth of women’s sport in Canada underscores its rising popularity, but also reveals that its structural supports still lag behind.Jessica Doherty, vice-president of strategy and growth at Torque Strategies, presented findings from a new national survey on Wednesday morning at the espnW Summit Canada at Toronto’s Evergreen Brick Works. One of the study’s main findings is that 60 per cent of Canadians believe perceptions of women’s sport have improved over the past three years.